TRADER JOES

Objective: Create a grocery store campaign with a personality, targeting young adults.

Insight: The beginning of adulthood is a polarizing time, especially cooking abilities wise. You may be Ina Garten or just be a microwave wizard.

Concept: Celebrate your 20’s, make the best of your first attempts at being an adult, even if you still eat ramen every night.

Responsible for: Ideation + Copywriting